NEW BEDFORD WHALING MUSEUM 2020–2025 STRATEGIC PLAN

Welcome

Visits to the museum are engaging, rewarding, accessible, comfortable and fun for all

• Create a space and feeling that actively invites all visitors to participate in a dynamic, customized and engaging experience
• Represent our community and express that through a commitment to Diversity, Equity, Accessibility and Inclusion (DEAI)
• Position the museum widely with an identity that is clear and compelling
• Increase family engagement with programs and spaces designed to meet interests and needs

Engage

Stimulate audiences, mobilize community conversations and create meaningful connections to the museum and its content

• Create inclusive, accessible, and exciting opportunities and programs for all audiences and our community
• Design unparalleled exhibitions, education and programs for all to broaden our reach in art, history, science and culture
• Increase platform related to environmental stewardship and other critical issues
• Expand digital engagement

Steward

Collections are expertly cared for, safeguarded for future and shared widely with audiences to inspire deeper learning

• Enrich and diversify public understanding of our stories through scholarship and research
• Assess our Narratives, History, and Collections through lens of DEAI
• Develop our collections and ensure high standards of stewardship
• Increase and enhance access to collections

Thrive

The museum has the facilities, resources and visibility to grow and implement this plan

• Grow the capacity and diversity of the team: staff, volunteers and board
• Sustain a governance model that supports the work of the museum
• Grow sound fiscal health
• Increase financial supporters and partners
• Grow Reputation